Brand Affinity Technologies (BAT) recognizes that privacy is an important concern to our users. We have created this privacy policy in order to demonstrate our commitment to your privacy. This privacy policy applies solely to the web site located at www.brandaffinity.net (the "Website") and its associated services and not to any other website or service. By using or accessing the Website, you signify your assent to our Privacy Policy.

IF YOU DO NOT AGREE TO THIS PRIVACY POLICY YOU MAY NOT ACCESS OR OTHERWISE USE THE WEBSITE. THE USE OF THE WEBSITE IS SUBJECT TO THE TERMS AND CONDITIONS.

Personal and Non-Personal Information: When using the Website, you may be asked to provide, or you may choose to upload, certain personally identifiable information about yourself ("Personal Information"). Personal Information can include your name, email address and other information that specifically identifies you.  For certain services, we may also request credit card or other payment account information which we maintain in encrypted form on secure servers.

In addition, we may also collect non-personally identifiable information, such as your computer's IP host address, pages viewed, browsing habits on the Website and other data which does not specifically identify you ("Non-Personal Information").

Information Usage:  Unless disclosed otherwise at the time of collection or in this privacy policy, we do not share any Personal Information you submit through the Website with any third party, unless it is necessary to respond to your questions, provide the specific service you have requested, you have specifically opted-in to such sharing or to comply with applicable law. We may provide your Personal Information to our contractors who are performing services on our behalf, but solely in connection with their performance of services for BAT. We will never sell your Personal Information to any third party not affiliated with BAT without your consent except in connection with the sale or merger, in whole or in part, of BAT, its assets or the division responsible for such services.

We may use your Personal Information from time to time to send you newsletters and other information about the Website and BAT, but we will not give your Personal Information to third parties to promote their products or services directly to you.

We may use Non-Personal Information to improve and enhance your experience on the Website and for our research activities. For example, we may share Non-Personal Information with unaffiliated third parties, such as business partners, in an aggregate, anonymous form, which means that the shared information will not contain nor be linked to any Personal Information.

Please note that we reserve the right to access and/or disclose Personal Information and non-Personal Information we gather as required by courts or administrative agencies and to the extent required to permit us to investigate suspected fraud, harassment or other violations of any law, rule or regulation, the Website's Terms and Conditions, or the rights of third parties or to investigate any suspected conduct which we deem improper.

Please contact us at the address below for any additional questions about the management or use of personal data.

Data Integrity: BAT processes personal information only for the purposes for which it was collected and in accordance with this Privacy Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Cookies:  "Cookies" are pieces of information that may be placed on your computer by a web site for the purpose of facilitating and enhancing your communication and interaction with that web site. Many web sites use cookies for these purposes. We and our third party contractors may use cookies, web beacons, clear gifs and similar technology to customize your visit to the Website and for other purposes to make your visit more convenient or to enable us to enhance the Website. You may stop or restrict the placement of cookies on your computer or flush them from your browser by adjusting your web browser preferences, in which case you may still use the Website, but it may interfere with some of its functionality. We do not use cookies to automatically retrieve Personal Information from your computer without your knowledge.

Links:  BAT may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our research tools, customized content and advertising.

Security Practices:  The security of your Personal Information is very important to us. We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to BAT employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations..  We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us or information stored on the Website or our servers, will be completely free from unauthorized access by third parties such as hackers and your use of the Website demonstrates your assumption of this risk.

User communications: When you send email or other communications to BAT, we may retain those communications in order to process your inquiries, respond to your requests and improve our services .  Any communication or material you transmit to us by email or otherwise, including any data, questions, comments, suggestions, or the like is, and will be treated as, nonconfidential and nonproprietary. Except to the extent expressly covered by this policy, anything you transmit or post may be used by us for any purpose, including but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, you expressly agree that we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to us without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products and services using such information.

No Children under age 13:  We have no intention of collecting Personal Information from children under the age of 13. When we become aware that Personal Information from a child under 13 has been collected without such child's parent or guardian's consent, we will use all reasonable efforts to delete such information from our database.

Changes to policy; Opt-Out Process:  We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. However, if at any time in the future we plan to use Personal Information in a way that differs from this policy, we will post such changes here and provide you the opportunity to opt-out of such differing uses. Your continued use of the Website following the posting of any changes to this policy means you accept such changes.

We give you the option to remove your Personal Information from our list of active users completely; however, we may retain archived information in our non-active files. All unsubscribe or opt-out requests should be sent to us at unsubscribe@brandaffinity.net  and we will process your request within a reasonable time after receipt. We are not responsible for removing your Personal Information from the lists of any third party who has previously been provided your information in accordance with this policy.

Our Terms and Conditions:  Use of the Website is governed by, and subject to, the Terms and Conditions. Your use, or access, of the Website constitutes your agreement to be bound by these provisions.

Contact: For questions or concerns relating to privacy, we can be contacted at privacy@brandaffinity.net  or via mail at:

Privacy Matters
c/o Brand Affinity Technologies, Inc.
101 Academy, Suite 101
Irvine, California, 92617
USA

Effective Date:  This privacy policy was last updated on Nov. 14, 2008.