• What are the benefits of being a BAT partner?
• Who are BAT’s current partners?
• How does a company become one of BAT’s partners?
• Can you get partners access to athletes that aren’t yet signed to BAT’s Platform?
• Does a partnership include BAT selling our media?
• Who do I contact if I have an advertiser interested in using BAT talent?
• How do I train my sales team to sell BAT-enabled advertising campaigns?
• If our media outlet is not part of BAT’s partner program, can we still accept BAT-enabled campaigns?
• For online advertising, is there anything technical our site(s) has to do to accept BAT-enabled campaigns?
• How does the reporting work?
• Does BAT integrate with third party ad management software like Atlas or DART?
• Are BAT-enabled ads compatible with rich media formats?

More questions?

 

What are the benefits of being a BAT partner?

BAT partners receive sales team trainings, cooperative marketing support, operational support, promotion & publicity, customized collateral & ad demos, and referrals.

top

Who are BAT’s current partners?

BAT’s partners are a mix of the industry’s most savvy, forward-thinking media companies who recognize advertisers’ frustration and demand for new marketing tactics and who support BAT’s model of providing accessible & effective endorsements.

top

How does a company become one of BAT’s partners?

Contact BAT’s partner services team.

top

Can you get partners access to athletes that aren’t yet signed to BAT’s Platform?

If for some reason BAT has not already signed a specific celebrity you are looking to use, just let us know – it’s most likely that he/she is in our queue.

top

Does a partnership include BAT selling our media?

A partnership means that BAT will work with you and your team to close deals together. In addition, BAT offers advertisers talent discount incentives to encourage them to run on BAT partner sites.

top

Who do I contact if I have an advertiser interested in using BAT talent?

Contact BAT’s partner services team.

top

How do I train my sales team to sell BAT-enabled advertising campaigns?

BAT works with partner sales teams to educate them on how to package and present BAT endorsement marketing to their existing and prospective client-base. Team trainings can usually be done via online conferencing and take about 1 hour.  Post-training, BAT’s partner services team is available for regular meetings to discuss feedback, leads and sales support needs.  Schedule training.

top

If our media outlet is not part of BAT’s partner program, can we still accept BAT-enabled campaigns?

Yes.  BAT-enabled campaigns can run almost anywhere, across any media channel. In some cases, BAT may require that a publisher obtain pre-approval based on its content.

top

For online advertising, is there anything technical our site(s) has to do to accept BAT-enabled campaigns?

There are no integration requirements to run BAT-enabled campaigns. Most site operations teams find it useful to get briefed on the BAT Platform’s features and tools, which BAT provides for its partners at their convenience. 

top

How does the reporting work?

For digital campaigns, comprehensive reporting is fully integrated with advertiser ad management systems. BAT also provides the option to swap out talent mid-campaign to improve and optimize results.  Offline, BAT requires all media channels to verify full play of ad plan post-campaign.

top

Does BAT integrate with third party ad management software like Atlas or DART?

Yes, BAT is fully compatible with all major AMS systems.

top

Are BAT-enabled ads compatible with rich media formats?

Yes, BAT endorsement talent can be used within most any online or offline creative format.

top