Brand Affinity Technologies (BAT), unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 36,000 celebrities and athletes, and powers BAT’s other offerings. BAT’s Endorsement Platform is used by advertisers to identify, license, and activate the most effective talent for digital and cross-media campaigns, based on brand and targeting considerations. BAT’s Platform features more than 3,500 celebrities including Olympic athletes and marquee active and retired players in nearly every sport, such as: Drew Brees (NFL), Jorge Posada (MLB), Rajon Rondo (NBA), Brooks Robinson (MLB – Hall of Fame), Walt Frazier (NBA – Hall of Fame), and Lennox Lewis (Boxing). BAT powers interactive experiences through these marketing campaigns and through netBAT, which transforms celebrity content into portals of engagement on consumer websites.