BAT captures Talent assets at production shoots all over the country throughout the year. Athletes and celebrities can attend any shoot of their choosing and should expect to spend approximately 30-45 minutes from start to finish.
The shoot itself is very straightforward. Our skilled director will guide the athlete or celebrity into a series of basic poses (profile, kneel, point etc.) along with a few miscellaneous action shots that aim to showcase his or her personality. We also spend a few minutes capturing generic audio clips that can be used in future radio endorsements.
Here are examples of a few still photo poses taken during a BAT photo shoot.
For the video portion, we shoot everyone against a “green screen” background to make it easy for advertisers to incorporate the footage into their endorsement campaigns. Athletes and celebrities will go through a series of actions related to their specific sport/position or craft, and also be asked to do a few unique moves to truly capture his or her personality and charisma.
A BAT representative is always on hand to answer questions and make sure everyone is comfortable throughout the process. We understand how busy everyone is, and work very hard to make the experience as fun and as fast as possible.
You can expect to see the assets captured at a BAT shoot in our Platform about 3-4 weeks after the shoot.
BAT’s Platform houses a unique profile for every athlete and celebrity containing assets as well as biographical and statistical information. Advertisers can then access the assets and request to use them in their campaign across all media types.
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