Brand Affinity Technologies (BAT) is reinventing the business of endorsement marketing by making it easy and affordable for advertisers of all sizes to launch ad campaigns featuring athletes and celebrities. Advertisers use BAT's Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. BAT facilitates digital, TV, radio, print and out-of-home endorsements and also offers a host of consumer activation tools to drive user engagement. Currently BAT's Platform features over 3,300 top athletes and celebrities, and tracks over 20,000, in markets nationwide. BAT is used by leading advertisers to build brand value and boost campaign performance.